Serena Williams Covers The Global Fashion Issue of Essence Magazine

Serena Williams Covers The Global Fashion Issue of Essence Magazine

Photographed by Kwaku Alston, tennis phenom Serena Williams covers the Global Fashion Issue of Essence Magazine. In the cover story, "The Future of Serena Williams," Williams discusses with Essence's entertainment director Cori Murray the importance of speaking up, freedom, investing in oneself, her upcoming "S by Serena Williams" fashion line debuting at NYFW, what she looks for in fashion, and more!
"When you invest in yourself, it helps your confidence, and you’ll know forever that whether you make it or not, you stepped up to the plate." - Serena Williams
The mompreneur is drenched in dazzling fashion by designers such as Carolina Herrera, Guiseppe Zanotti, Talbot Runhof, Issey Miyake and more while New York based artist Laolu has painted the tenntis pro's face for the cover. 

"We are beyond ecstatic to have Serena Williams—one of the most photographed women on the planet—to be the muse for our September Global Fashion issue," said ESSENCE Chief Content & Creative Officer MoAna Luu. "This issue promises to be one of ESSENCE’s biggest with a fresh new redesign. We also brought the best Black creatives in the world—including visual artist Láolú, who gave us Serena’s stunning face painting for the cover—to present all of the stunning visuals that you see."

View more from this editorial below.

via Kwaku Alston/Essence Magazine

On What She Looks For In Fashion: 
"Wow. I love fashion, obviously. It has to connect to me, first of all. I like things that are unusual, but also a little classic. It depends: It could be a crazy pop of color, and it’ll totally get me excited. Or it could be something fresh I haven’t seen before.  Honestly, I can go in any direction. Just depends on how I feel..."

via Kwaku Alston/Essence Magazine
On Her "S By Serena" New York Fashion Week Moment:
"Everything that’s on the runway will be ready for sale for 24 hours on September 10th. As far as the clothing, we really wanted to have fun and be confident. It’s kind of like all the aspects of my life. But not just my life, most women’s lives. We have a job, or we have somewhere to go for an event, or we have something more serious that we wanted to dress down for, or we might want to go out with our friends and relax, or we may just be walking around the house as a mom. So when we were designing the collection, we wanted to speak to every aspect of that woman..."

On Body Positivity In Fashion:
"We want to be inclusive. We have an extended size, and we call it great because I don’t like the word "plus." So we call it S Great because every woman is great. Hopefully the word “great” will catch on and people will get rid of the word "plus."

On The Importance Of Speaking Up and Freedom:
"Freedom means standing up and not being afraid to say, 'I’m here' or 'Hear my voice' or 'This isn’t what I agreed to' or 'This isn’t fair and that isn’t right.' I’ve done it my whole career. It’s knowing where I’ve come from, knowing my history, in particular, the sport that I’m in. When I first started, there weren’t a lot of people who looked like me. So it was really important to always help other people feel as if this is something they could
also be a part of..."

via Kwaku Alston/Essence Magazine
via Kwaku Alston/Essence Magazine

via Kwaku Alston/Essence Magazine
The groundbreaking September issue of ESSENCE hits newsstands on August 16th. For more on this story, visit

The Future of Serena Williams
Cover Star: Serena Williams
Magazine: Essence, September 2019
Photographer: Kwaku Alston
Visual Artist: Laolu Senbanjo
Stylist: Marielle Bobo
Makeup: Natasha Gross
Hair Artist: Vernon François (The Visionaries Agency)


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